Nurul Aulia D. THE INFLUENCE OF INFLUENCER CREDIBILITY AND CONTENT CHARACTERISTICS ON PURCHASE INTENTION: THE MEDIATING ROLE OF BRAND ATTITUDE AND TRUST. assets [Internet]. 2024Dec.6 [cited 2025Apr.28];14(2):215-30. Available from: https://tes-ojs.uin-alauddin.ac.id/index.php/assets/article/view/51931